Banyan Tree Group has launched a new wellbeing brand, Banyan Tree Veya, within its multi-brand ecosystem.
The flagship Banyan Tree Veya Phuket is a wellbeing-centred resort that offers bespoke programs with an emphasis on what the brand calls ‘embodiment therapies’, built on Banyan Tree’s proprietary eight pillars of wellbeing.
The Veya experience is led by certified multidisciplinary wellbeing hosts around a three-step protocol of Awareness, Discovery, and Sustenance. Created in direct response to the Covid-19 pandemic, Banyan Tree Veya aims to address a world with an urgent need for reconnecting mind and body on a daily basis.
“With our hyper-stimulated modern life, our nervous systems cannot truly relax and therefore, rest; chronic stress erodes our natural immunity and regenerative capacity,” says Ho Ren Yung, Senior Vice President, Brand and Commercial of Banyan Tree Group. “Our ethos #OwnYourPresence guides our mission of inspiring individuals’ to travel inwards and become conscious of how their daily actions, thoughts, and emotions interact with their physical being.”
The journey begins with a private consultation with the wellbeing hosts, who are certified and trained in eastern medicine, naturopathy and coaching. After an assessment against the brand’s codified wellbeing approach, a personalised itinerary is created aligned to each guest’s needs and priorities, centring on embodiment therapies and somatic practices.
Designed for optimal rest, the villas feature organic cotton bedlinen, a choice of pillows, black-out curtains, nightly aromatherapy, sleep light and music. Each villa comes fully equipped to enable wellbeing practices in the privacy of the own room, with amenities including a wellbeing minibar, yoga mats, sound therapy bowls, exercise stretch bands and more.
Veya showcases plant-forward cuisine that weaves together Asian and Mediterranean influences in a creative, flexitarian approach that respects ingredient provenance. Menu signatures include bowls, broths and reinterpreted iconic local dishes around a Fuel-Balance-Repair daily sequence. Resident ‘Nutrition Sommeliers’ assist guests in curating a tailored menu during their stay to fulfil dietary needs and preferences.
Banyan Tree Veya Phuket offers a lush enclave within Laguna Phuket, a distinct and tranquil location within the Banyan Tree Phuket resort and a few minutes’ walk from Bangtao Beach. Veya guests will enjoy exclusive access to a Wellbeing Centre featuring Thailand’s first-ever White Room for sensory detox and meditative practice, and a traditional herb farm-pharmacy workshop opening soon. Flexible Veya credits allow further customisation of guest wellbeing journeys with options to use for spa, private classes, dining and retail products. A journey reflection consultation is offered prior departure followed by personalised programs and lifestyle practices to continue their wellbeing journey in their daily lives.
“The pandemic has brought unprecedented stress and trauma to our generation, the full impact of which remains to be fully assessed,” explains Lee Woon Hoe, Senior Assistant Vice President, Executive Director of Wellbeing. “However, many of us are reassessing our purpose and approach in life. The Banyan Tree Veya team of resident wellbeing specialists and external experts aim to guide, encourage and celebrate with our guests in discovering this new conscious way of living.”
