Aleph Hospitality launches in MENA
Aleph Hospitality, a pioneering third-party hotel management company founded by Bani Haddad and headquartered in Dubai, has launched in a bid to accelerate the growth of the Middle East and African hotel landscape.
In addition to providing prospective hotel owners and business partners with an overview of the company’s services, Aleph Hospitality seeks to help demystify the concept of third-party management, which despite being relatively little known in the region today, is widely tipped to fuel significant expansion within the Middle East and African hotel industry.
Third-party, or white label hotel management, allows a hotel owner to appoint a specialist hotel management company to operate their hotel, as well as taking a franchise from a major hotel company in order to secure an international brand above the door.
An alternative to the most prevalent asset management structures, where hotels are typically operated by a hotel brand, third-party hotel management presents many benefits to both hotel companies and investors alike.
Bani Haddad, whose career history spans all aspects of hotel management at major industry players including Starwood Hotels and Resorts, Wyndham Hotel Group and Disney, comments: “We want to create opportunities both for hotel companies, by providing a trusted intermediary with whom they can grow their franchise portfolios, and for owners of hotels of all shapes and sizes who wish to benefit from a combination of dedicated operational support and the advantages of an internationally-renowned brand.”
Having already signed its first management contract and with its first hotel opening, the 116-key Best Western Addis Ababa, just three months away, Aleph Hospitality is already experiencing strong demand for its services.
“With some regional owners historically locked out of a market where management agreements were largely the preserve of upscale developments in established destinations, we truly see this as an exciting new beginning for the regional hotel landscape. Hotel companies, consultants and owners that we’ve spoken to right across the region have all been extremely positive about the accelerated growth this model could bring,” continues Haddad.
