Aloft Ginza reveals design details

Set to open its doors in October 2020, Aloft Ginza has revealed its design scheme which is informed by the slogan “Different by design”.

The property will be the Aloft brand’s first in Japan, integrating international and local culture with “iki” – chic spirit. W Design International, the studio leading the interiors, combined old-school aesthetics inspired by Ginza’s social stories and industrial design to deliver a new 16-storey boutique design hotel with a rooftop bar.

Aloft Ginza takes its inspiration from the Miyuki-Zoku movement of 1964, where teenagers expressed a cutting-edge and sophisticated style, as well as the global pop art movement offset by artists like Andy Warhol and Roy Lichtenstein.

The studio curated works from 11 artists, whose installation artworks are displayed throughout the hotel, to enhance the property’s ambience. True to its “Ginza Vogue” flair, the eclectic style of the 205 loft-like guestrooms have been designed with a relaxing, rock-chic vibe.

Divided by vertical leather curtains, hand-tufted rugs, and a sculptural shaped sofa, the hotel’s lobby area combines Aloft’s signature style with Japanese patterns and shapes, whilst capturing the Tokyo Blue Light and Neon Ginza with transparent, lustre and smooth velvet textures.

For its F&B offering, the property comprises Re:fuel, an area decorated in timbered pink, light blue and natural wood panels, serving packed snacks and cold drinks; the W XYZ bar, decorated with space-themed accessories; and the Roof Dogs rooftop bar, where guests can enjoy hotdogs, a selection of beverages and well-curated music whilst taking in views of the Ginza skyline.