Accor has signed The Municipal Hotel Liverpool – MGallery, Mercure Paignton and Ibis Styles Paignton in partnership with Fragrance Group. Offering a total of 470 rooms, the signings mark the first for the Accor-Fragrance partnership in the Northern European market, following 17 hotels in Australia and Singapore.
Pictured here and opening in 2023, The Municipal Hotel Liverpool – MGallery follows an extensive conversion of the city’s Grade II listed Municipal Buildings. The 189-key project will include a restoration of the heritage structure as well as a new extension in bronze-effect glazed cladding to complement the existing façade, which is also undergoing restoration and treatment. Adding to the MGallery Hotel Collection, the modern yet opulent building will house a pool, gym, spa and treatment rooms, as well as a restaurant, bar and lounge.
Mercure Paignton is a new five-storey, 161-room hotel joining Mercure’s portfolio in Q3 2022, while Ibis Styles Paignton will land a quarter later. The latter will also be located on the seafront and feature a restaurant, bringing Ibis Styles’ UK portfolio to 26. Both properties celebrate creativity and playful design.
“Following the successful launch of hotels with Fragrance Group in both Australia and Singapore, Accor is delighted to be bringing the partnership to the UK and Northern Europe market with these three new signings,” says Philip Lassman, Vice President Development for Accor Northern Europe. “We are particularly excited to bring the MGallery brand to Liverpool in such a preeminent location and unique building.
“The expansion of our successful partnership demonstrates the growing confidence and active appetite within the market, and we are pleased to see that investors are forging ahead to support the recovery of our industry. We are proud of our continued growth which is enabling us to further develop projects in the UK with great partners who share Accor’s vision and ambition for the hospitality industry.”
Martin Rogers, representing the Fragrance Group, comments: “Fragrance were delighted to sign with Accor to operate these three new hotels currently under construction in the UK. This very much cements the relationship between Accor and The Fragrance Group and we look forward to opening these hotels later in 2022 and early 2023. These new hotels are a reflection on the growth of the regional hotel market in the UK.”
