Accor partners with Faena Group

Accor has announced the launch of a global strategic partnership with Faena Group, focused on expanding the Faena brand around the world.

Alan Faena, co-founder of Faena, will work in partnership with Accor to break new ground, developing Faena Districts in select global destinations. In addition to strengthening Faena’s personal and distinctive approach, the union will also act as a catalyst for exponential growth – Dubai is slated to be the first international destination.

The new joint venture will manage Faena Buenos Aires and Faena District Miami Beach, as well as all future projects created in collaboration together.

According to Accor, this endeavour will result in pioneering businesses which specialise in the development of one-of-a-kind, socially responsible, holistic environments, anchored in cultural experiences ranging from residences and hotels, art and cultural spaces.

“We have found in Accor a perfect partner; we have a shared vision and passion,” says Alan Faena, co-founder of Faena. “As Faena expands, we plan to continue rethinking hospitality lifestyle and shaping the path for ground-breaking concepts, setting new industry standards in the creation of inimitable environments rooted in culture, positively transforming cities, shifting old paradigms and becoming new international cultural epicentres. It has always been our dream to share the Faena ethos and artistic vision around the globe, and with Accor we are turning this dream into reality.”

“Accor is building an experience-based hospitality platform and in doing so, we greatly value the energy and ideas that entrepreneurs, creators and visionaries bring,” explains Sébastien Bazin, Chairman and CEO, Accor. “Alan Faena is a clear leader in the luxury lifestyle sector with his transformative concepts.”

Bazin continues: “Faena Districts are shifting the gravitational centres of the cities where they reside, making a true difference in their communities. These will serve as our model as we work hand-in-hand with the Faena team to help achieve their vision and global expansion ambitions. We look forward to a long and rewarding future working with Alan, Len and the entire Faena group.”