25hours set for Middle Eastern debut
AccorHotels has announced both the first 25hours Hotels property outside of Europe and its Middle Eastern debut with the unveiling of 25hours Dubai Hotel.
The 434-key property, which will become the largest 25hours Hotel worldwide, is expected to open by 2020. 25hours Dubai Hotel will be located in DWTC’s One Central development, a premium mixed-use lifestyle destination. With the project’s first two phases completed ahead of its delivery schedule, One Central showcases a mix of sustainable commercial assets, diverse hospitality offerings, residential sites and a multi-purpose theatre. 25hours Dubai will become the first upscale addition to an existing 1210-guestroom cluster of AccorHotels’ economy and midscale brands at the DWTC complex.
Christoph Hoffmann, CEO, 25hours Hotels, explains: “The 25hours Hotel for Dubai is an exciting first on many levels. Apart from being our first destination outside of Europe, it is the first development in cooperation with our partner AccorHotels and will be the largest hotel for the brand. At the moment we are at a stage where we are learning a lot about a new market and culture, as we hope to cope with the regional climate. 25hours Dubai Hotel will be a unique hotel reflecting the spirit and international attitude of Dubai.”
The hotel will feature a mix of guestrooms and suites with culturally-conscious design elements. With a focus on soulful dining concepts, guests at 25hours Dubai Hotel will also be able to enjoy curated meals at two specialty restaurants, a lobby café and rooftop dining venue. The dining concepts will join 25hours Hotels’ portfolio of international restaurants, including the rooftop concept at 25hours Hotel Bikini Berlin.
Olivier Granet, Managing Director & Chief Operating Officer, AccorHotels Middle East & Africa explains: “Dubai is a dynamic and fast-paced city, which continues to grow as a leading destination for global travellers. With its international appeal and bustling energy, the city embodies the spirit of one of our most dynamic concepts. With this, 25hours Dubai Hotel will not only become a flagship property for the brand but also an iconic property within the Middle East.”
The brand currently operates ten hotels in six European cities including Hamburg, Frankfurt, Berlin, Munich Zurich and Vienna. A further three hotels are planned to open next year in Cologne, Düsseldorf and Paris.
