Wood Couture brings fresh approach to bespoke furniture

A newly formed venture in the FF&E sector is aiming to bring a fresh approach to bespoke furniture supply, with the launch of an end-to-end service for residential and hospitality projects. Founded by Paolo Della Casa and Filippo Sona, Wood Couture manages all phases of sourcing, manufacturing and delivery of furniture, artwork and decorative accessories, building on the combined experience of its team of experts to meet the needs of owners, operators and designers.

Having vetted a number of facilities, the founders have partnered with key manufacturers to establish a total-quality management system that produces furniture for all hotel classes. Through custom software, the team can make and share live design modifications and generate shop drawings instantaneously, eliminating back-and-forth steps and subsequently streamlining the process. “We come in at the very beginning to help the interior designer remain in budget, collaborating with them to design pieces whose quality we know is achievable, and thus we help the owner stay within budget while they maintain their designer’s original vision,” say Della Casa and Sona. Once a project begins, Wood Couture is on site to manage the fabrication process and live-track the progress, with owners able to follow every step from their smartphone.

Sona has over 20 years of experience in management consulting for the hospitality sector, while Della Casa is an entrepreneur in FF&E, understanding the realities of contract furniture. Both successful in their fields, they decided to join forces to create something new. “We aim to bring a new and simplified way of working, through a collaborative process driven by our deep experience, aided by technology and guided by our ability to visualise every moving part of the project at once,” the duo conclude. “We believe in delivering the right products at their just value.”

www.woodcouture.com