Unikateur develops brand identity for Eriro
Unikateur is a creative agency specialising in the development and marketing of hospitality concepts. The company delves deep to unearth the essence of a hotel, crafting experiences that resonate – from the first interaction to the final farewell.
Working with owners and operators throughout the course of a project, Unikateur effectively helps to shape the brand, working to the belief that authenticity is the cornerstone of lasting success. As such, its approach is rooted in a holistic understanding of the brand, the design scheme and the market.
Blending creative vision with practical expertise, Unikateur’s seven-phase process brings brands to life, ensuring every touchpoint, from the logo to the guest experience, reflects a cohesive, compelling identity.
Most recently, Unikateur partnered with the owners of Eriro, an Alpine hideaway in Austria, to develop a brand that remains faithful to its heritage whilst embracing a touch of modern elegance. Its remit spanned from the hotel’s name – derived from the ancient word for ‘at the beginning of the forest’ – to its minimalist design language and thoughtfully curated F&B concept.
According to the studio, every aspect was crafted to evoke tranquillity and a connection to nature: “Ideas become actionable concepts through experienced strategists, but only through determined creators do they transform into unforgettable experiences.”
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26 March 2020