UltraFabrics has unveiled its Awakening Palette, designed in collaboration with Pantone, to show how the latter’s Colour of the Year can be worked into future-forward spaces. The palette sees Viva Magenta incorporated into a collection of eight fabric colours across a variety of spaces.
The Awakening Palette marries Pantone18-750 Viva Magenta with an array of hues found in nature. Each colour is tied with the elements – air, earth, water and fire – bringing the energy of the outdoors inside.
“Pantone trusted Ultrafabrics to explore how their Colour of the Year works in the built environment. Viva Magenta is a starting point and Awakening takes it further,” explains Nicole Meier, Director of Branding at Ultrafabrics. “This isn’t just about envisioning our fabrics in spaces, it’s about a chorus of materials that reference the depth and breadth of how the Colour of the Year is used, combined with a design vision for the future.”
Kimberle Frost, Resident Colour Specialist at Ultrafabrics, adds: “We want to inspire designers and encourage them to think a little differently about approaching bold colours like Viva Magenta. The palette is a collection of eight readily available Ultrafabrics products, closely matched to Pantone shades. They combine the beauty of warm, grounded neutrals with harmonious colours found in nature, all tied around Viva Magenta, which gives this palette a vibrancy and energy. Calling it ‘Awakening’ feels appropriate given that we have come out of a pandemic, and we’ll soon be emerging from winter hibernation. It’s about a moment when we’re suddenly aware and ready to reset.”
Ultrafabrics also collaborated with British stylist Olly Mason and Brazilian digital visualisation studio jformento to envision five different spaces that demonstrate how colour and the Awakening Palette can impact interiors:
Barry Silverman, Vice President of Marketing and Branding at Ultrafabrics, comments: “Pantone’s Colour of the Year is a critical driver of design. Together with Pantone, we’re looking forward to helping designers bring cultural timeliness to timeless design. The collaboration will help the design industry connect to the colour zeitgeist in a sustainable and enduring way.”
Ultrafabrics’ special edition colour, Vivid Punch, is now available within its UF Select Montage collection, while the shade can also be custom developed across its portfolio including Brisa, Ultraleather and its bio-based fabric, Volar Bio.
The brand is also set to continue its collaboration with Pantone throughout 2023 with a series of co-branded global, interactive events, sharing its expertise on the implementation of colour, especially Viva Magenta, across the world of interiors.
