Belgian outdoor furniture brand Tribù has announced its strategic partnership with Domani, a distinguished name in high-end pottery.

Both are part of a newly established holding company, with the ambition to create a collective of complementary Belgian outdoor luxury brands. With a shared passion for craftsmanship, quality and service, the partnership aspires to strengthen each brand within the global luxury outdoor market, while preserving their unique identities and brand focuses.

Acquiring a majority stake in Domani and aligning under a new family holding is the next step in a trajectory of growth for Tribù, which has crafted luxury leisure experiences for nearly six decades. The family’s ambition is to cultivate two complementary yet distinct brands, each maintaining their individual identity, people and production.

The initial focus will be on scaling Domani’s operations and production capacities, while exploring ways to present both brands seamlessly to customers. Tribù’s flagship showrooms will play a key role in this strategy. Current locations in Bilzen, Milano and Los Angeles – and a planned expansion in New York – will immerse customers in a world of luxury furniture, pottery and more.

“The partnership with Domani exemplifies the vision behind our family holding,” says Koen De Cock, CEO of Tribù. “The luxury pottery brand is a rough diamond, much like Tribù was when we started. We are excited to add Domani to our group and make it shine. Looking ahead, we are actively seeking more opportunities to acquire and develop complimentary brands that align with our vision.”

Bart Bauweraerts, founder of Domani, adds: “After more than 30 years of shaping Domani, it’s like watching something you’ve nurtured come of age, now ready for a new chapter. Partnering with Tribù gives us the stability to build on what we’ve created, while staying true to our values of craftsmanship, authenticity, and timeless design. I’m confident that together, we will preserve what makes Domani unique and lead it into a future of strength and stability.”