British bed and mattress brand Sleepeezee has kicked off its centenary year celebrations with a sleep-focused event led by ambassador Dame Jessica-Ennis Hill. 

The event began with yoga and brunch, followed by a Q&A on sleep, led by Dame Jessica Ennis-Hill and sleep expert for Mattress Online, James Wilson. 

Guests also heard from Sleepeezee’s Managing Director Steve Warren on the brand’s 100-year anniversary and the new Centurial range, which has been developed to celebrate Sleepeezee’s centenary year. The Centurial 03 mattress, made with entirely natural fillings and featuring 7,000 pocket springs, was also available for event attendees to test out. 

“It was fantastic to host the Zzzen by Sleepeezee event and educate our guests about the important link between a good mattress and healthy sleep,” said Dame Jessica-Ennis Hill. “Throughout my life, sleep has played such a crucial role in my performance as an athlete and as a working mum, and I loved sharing my stories and experiences with our guests. Testing out the new Sleepeezee Centurial mattress and listening to James Wilson’s sleep tips was also a real highlight and I hope our audience learnt as much as I did from his expert advice.”

Steve Warren adds: ‘It was a great pleasure to work alongside our brand ambassador, Jessica Ennis-Hill on such a fantastic event for the brand. Amongst our centenary celebration plans, it was fantastic to host Zzzen by Sleepeezee and educate our guests on the importance of a good mattress. Thank you to Lina Nielsen, Jessica Ennis-Hill and James Wilson for partnering with us on such a brilliant event.”