Roca has opened its seventh Roca Group Gallery, this time in São Paulo. Designed by Brazilian architect Fernanda Marques and Alex Hanazaki, the new Roca São Paulo Gallery promises an immersive design experience throughout.
Situated on Avenida Brasil, the 1,400m² property comprises three distinct blocks, each of which embodies the essence of Roca Group’s renowned brands in Brazil: Roca, Celite and Incepa.
Drawing inspiration from the natural world, Marques has infused the space with the exuberance of nature. Conceived as a tribute to the Atlantic Forest, the glass structure merges modern aesthetics with a deep connection to the natural world.
“The invitation to design the Roca São Paulo Gallery was a great honour and imposed a series of responsibilities on me in a very positive way,” says the designer. “It meant having the opportunity to leave my mark on a project that invades the urban dimension, combining architecture, design, innovation and sustainability. It was also an opportunity to share my creative vision for a significant space in the city and to contribute to the promotion of knowledge and the meeting of professionals in my field.”
Conceived a decade ago, Roca Gallery finds home in cities including Barcelona, London and Beijing. Marc Viardot, Global Marketing & Design Director of Roca Group, comments: “By enriching the experience of both professionals and the public, every Roca Gallery embodies a commitment to curating exhibitions, hosting insightful debates and facilitating cultural activities in their city. Beyond being a mere showcase for our products, the Roca Gallery has evolved into a profound channel of communication and place to network.”
