Groupe GM collaborates with Courrèges
Groupe GM has collaborated with French fashion house Courrèges to create an exclusive line of luxury amenities that add to its signature ranges.
The fragrance is aromatic, fresh and spicy, with top notes of bergamot and lime; heart notes of lemon heart, lily of the valley, mint and wormwood; and base notes of patchouli, vetiver and moss. The series comprises four 32ml bottles and includes shower gel, body lotion, shampoo and conditioner, as well as an allegro 35g and a 25g soap creatively positioned in a stylish and functional tray.
“The Courrèges brand is an iconic name breaking fashion boundaries with its elegance, freshness and vision of empowerment internationally since the 1960s,” says Laurent Marchand, President of Groupe GM. “The new hotel amenity line encapsulates this spirit inside and out and we are delighted to have the opportunity to share Courrèges hotel line inspired by the Eau de Courrèges Fragrance with our clients.”
André Courrèges created his own couture line in 1961 and quickly rose to fame for his visionary idea of the modern woman in the 1960s. Inspired by futuristic shapes and materials, his A-line dresses, mini-skirts and white ankle boots have now become iconic. He accompanied the clothing pieces with his perfume line. Through its zesty and aromatic scent, Eau de Courrèges reflects the freedom and boldness Courrèges wished to see in women.
