Groupe GM redesigns Eau Impériale

Groupe GM, international distributor in the hospitality amenity industry, will offer an exclusive new design for its Eau Impériale collection of bathroom amenities, created for the French perfume house, Guerlain, in 2009.

Tradition meets innovation to deliver the exclusive new packaging of the collection, which will be available from September 2016.

The Guerlain hotel line centers on the iconic Eau de Cologne Impériale – a fresh, citrusy fragrance created in 1853, in homage to Empress Eugénie, the wife of Napoleon III and last empress of France.

Groups GM President, Laurent Marchand, explains: “This is a brand with an outstanding story and an intriguing heritage spanning five generations of perfumers over nearly two centuries. We are very pleased to be able to offer the exquisite re-designed collection of the Eau de Cologne Impériale to our most prestigious Clients.”

Eau de Cologne Impériale strikes a delicate harmony around refined floral accords, with fresh citrus notes of lemon and bergamot that flirt with petitgrain, while the floral scent of neroli softens the citrusy bouquet.

Created with Guerlain laboratories, the formulations were developed with the safest ingredients and in line with international cosmetic standards. Featuring a new shampoo, conditioner, shower gel and body lotion design in 55ml, 75ml and 130ml sizes, a 45g glycerine filmed soap, as well as 40g and 80g vegetable cardboard box soaps, the range is now presented on a bespoke tray, with each bottle embossed with the Guerlain logo.

www.groupegm.com