Focus SB enters Japan
British premium electrical accessories manufacturer Focus SB has partnered with Tokyo-based X1Studio to launch its innovative product and finish collections, including keypad faceplates for Lutron controls, to Japanese hospitality industry professionals at Hoteres Japan 2022.
The partnership will introduce new and unique solutions to hospitality designers and specifiers in Japan’s luxury construction and architecture markets, providing bespoke design and finish options for buildings technology products, to match with electrical accessories including Lutron controls, enabling designers to set their projects apart from the mainstream.
Focus SB has been producing quality electrical accessories made to order, using a blend of traditional artisan crafts combined with the latest cutting edge technology, for numerous luxury hospitality and prime residential interiors projects for over 40 years in the UK and has established a number of distributors and showrooms in China, the Middle East and around the world.
X1Studio offers leading next-generation digital transformation coupled with expert knowledge about the future needs of luxury hospitality facilities. The company’s experienced consultants understand the complexities of clients’ demands, specialising in improving the overall user experience in buildings technology.
“Currently, in Japan, there are limited avenues for luxury hotels to obtain a switch that can be customised to truly fit the hotel’s atmosphere and aesthetic,” comments William Achury, founder and president of X1Studio, on the company’s preferred choice of electrical accessories supplier. “Focus SB provides such a service and has a reputation for excellence in the industry. It is through our partnership with them that we hope to deliver luxury hotels what they need.”
Focus SB’s manufacturing capabilities complemented by X1Studio’s expertise will now enable the company to further expand its export offering and supply desirable product solutions to construction and architecture design companies in Japan.
“Focus SB’s vision is to be the number one choice for the provision of functional, beautifully designed and technologically innovative electrical accessories,” says Duncan Ray, the company’s head of strategic partnerships. “We chose to collaborate with X1Studio because of the synergy of X1Studio’s vision of pursuing innovation to provide the finest possible solutions for clients and end users in our market. Since our first discussions we have been highly impressed with the deep knowledge and professionalism of the X1Studio team and we firmly believe together we can successfully service the Japan market together.”
Industry renowned for its exceptional in-house manufacturing, bespoke metal finishing and testing capabilities complemented by dedicated project support services, Focus SB is captivating a growing audience of prestigious hospitality interior and technology designers attracted to the company’s high quality products and components which feature finely finished metal light switches which can be matched to its distinctive collection of faceplate styles and bespoke keypad faceplates for a variety of third party control systems.
