Design Holding launches D Studio
Design Holding, the home of brands including B&B Italia, Maxalto, Azucena, Arclinea, Flos, and Louis Poulsen, has launched D Studio, the group’s first design retail destination and new multi-brand experience to be seen internationally.
D Studio was born from Design Holding’s vision to create an unrivalled design destination. For the first time, these legendary brands of contemporary furniture and lighting come together in an innovative setting, a place where design can be encountered, celebrated and acquired together all under one roof.
The showroom’s 1760m2 of combined space will allow visitors to experience the many possibilities that these distinctive and exclusive brands have to offer. From B&B Italia, a byword for contemporary design with history, to Maxalto’s lifestyle collection based on craftsmanship and timeless elegance, to Arclinea which is synonymous with highly advanced, customised kitchens; through to visionary Italian lighting manufacturer Flos, with its masterful, poetic designs and forward-thinking solutions and Louis Poulsen, the Danish lighting brand with its unique heritage in design.
Multiple brands will be presented to multiple audiences: from private customers to professional and contract clients, from home to hotel. An interactive experience within the store will merge physical with digital, allowing for inspiration, perusal, design, discovery and beyond.
D Studio provides an innovative space allowing for easy movement between physical and digital retail for private or contract clients. ‘Phygital’ customer experience elements are integrated throughout the spaces with the aim of supporting customers in selecting and perfecting their product or entire project. Going beyond the standard digital offering based on screen technology; from idealisation, to selection, to finalisation.
With its status as a world-renowned design capital, Copenhagen is a natural first home of this innovative retail concept, with further outposts opening in Milan and New York this Autumn.
Here B&B Italia, Maxalto and Arclinea are seen in a new light: familiar, superior quality seen through a different, Scandinavian lens. At D Studio a flair for craft and material choices is matched with a sensitivity for a domestic, entirely liveable and workable interior environment.
A careful selection of B&B Italia’s iconic pieces, such as Gaetano Pesce’s UP chair or Mario Bellini’s Camaleonda sofa will be a reference to timeless Italian design. The Arclinea kitchen concepts at D Studio are places for cooking, living, and sharing; projects that are part of the exclusive collection designed by Antonio Citterio. D Studio Copenhagen is the fitting, first monobrand store in Scandinavia for B&B Italia Group.
After more than thirty years of successful business in Denmark, with offices and showrooms based in Copenhagen, Italian lighting brand Flos takes it a step further, moving its Scandinavian headquarters to this new design complex at Holmen, which will also be the home of a stunning, new exhibition area.
The Flos showroom spreads over the entire first floor of the historical building, offering a comprehensive display of Decorative, Architectural and Outdoor collections, and also including a Bespoke area to showcase unique examples of customised lighting and tailor-made solutions for large-scale projects.
The experiential area centres on a series of inspiring visual journeys that convey the vital concepts of lighting design and illustrate the specific qualities and functions of different lighting fixtures and systems.
The ‘Moments of light’ journey demonstrates how light can create an atmosphere and change perceptions: quite literally. The experience includes a space to co-design in a lab-like, creative environment where visitors can discover how architectural lighting is not just a technical detail, but an integral part of any project.
A new, experiential and hybrid showroom has been created on the ground floor of the Louis Poulsen headquarters. The space blends the showcasing of Louis Poulsen’s entire product portfolio with people who are working in and around the building, thanks to an exclusive canteen, an immersive Light Lab, and an informal lounge area. All is created in line with the Louis Poulsen brand and Danish design tradition, where form should always follow function.
The focal point of the show space is an innovative and immersive Light Lab where Louis Poulsen expert staff can demonstrate how the principle of harmonious light and good lighting design can change our perception of the space. Since ambience and human centric lighting are core values for the Louis Poulsen brand, an informal lounge setting, supported by an exclusive Arclinea canteen, has been created to encourage informal meetings, dialogue and inspiration.
Design Holding worked with multidisciplinary, Milan-based studio Design Group Italia to transform their vision into the new retail destination that is D Studio Copenhagen. By working with the same studio from strategy and identity, through to the detailed design of each brand’s showroom space, Design Holding were able to ensure that the customer experience truly reflects their values.
