Custom wall and floorcoverings firm Creative Matters has announced the launch of an entirely biodegradable woven Axminster carpet. 

The product, named EcoAx, is the first woven Axminster able to decompose entirely after 12 months. The new launch pays tribute to the brand’s commitment to sustainability, offering both durability and design versatility.  

EcoAx will be available for use in eight colours: pearl, ivory, fog, dust, pepper, sand, taupe and umbra.  

“Creative Matters is proud to announce a recent innovation in the carpet world, EcoAx, an environmentally responsible woven Axminster with premium quality and design capabilities,” said Ana Cunningham, Managing Partner at Creative Matters. “EcoAx is composed of 100% wool with a jute-backing that biodegrades within just 12 months, enriching the soil as it decomposes. This is in contrast to synthetic materials like nylon that can take over 50 years to decompose in landfills. Looking ahead, we see EcoAx becoming the industry standard. Our focus is educating clients about the benefits of EcoAx and the importance of a carpet’s end of life cycle.” 

The carpets are crafted using pile and backing, with each tuft of yarn securely woven into the backing, creating a strong three-dimensional structure. The product also uses a ‘no glue’ installation method, meaning no residue is left on the product. 

When uninstalled, the carpet can be reused, upcycled or even shredded to be used as compost, ultimately diverting it from landfills. 

Established in 1988, Creative Matters designs and creates custom fair-trade floor and wall coverings for clients in more than 40 countries. It was the first North American company to commit to the Label STEP, an international non-profit association that seeks to promote fair trade in the handmade carpet industry, based on safe working conditions, fair wages and sustainable, environmentally-friendly production.