Bang & Olufsen has appointed Miklu Silvanto as Senior Vice President and Chief Design Officer. He will become a member of the company’s global leadership team, reporting to CEO Kristian Teär.

Silvanto has extensive experience in technology and industrial design. He spent nearly a decade working in Apple’s industrial design team where he helped create some of their most iconic consumer products. Most recently he has worked for Germic and Airbnb.

At Bang & Olufsen, Silvanto will be responsible for driving the company’s design team and creating the next generation of iconic Bang & Olufsen products.

“Miklu has a strong track record of leading technology and design teams that deliver outstanding experiences across products and services,” comments Kristian Teär, CEO. “He shares our values, commitment to innovation, and our ambition to create products that our customers fall in love with.”

Tear adds: “We have a very strong portfolio today with many award-winning products, but it is a key strategic priority for us to make sure that we also have a portfolio which is fit for the future. Our design team plays a key role in ensuring that, and that is why we are also elevating the role into our global leadership team and are bringing Miklu onboard to lead the effort.”

“Bang & Olufsen has been pioneering technology and design for almost a century and that combination is unique,” says Silvanto. “Together with the rest of the team, I hope to utilise my capabilities to enhance the whole customer experience and build products and services of the future, while staying true to the brand’s legacy and strong Scandinavian design tradition.”