The Heritage Tourism Brands group has launched a promotional video to showcase the beauty and diversity of Hong Kong as it emerges from the coronavirus crisis.
The group comprises Hong Kong-based luxury hotel brands including Hariela Hotels, The Langham Hotels & Resorts, Mandarin Oriental Hotel Group, Shangri-La Hotels & Resorts, Swire Hotels, The Peninsula Hotels and Wharf Hotels.
“Our group, which also includes Cathay Pacific, decided to come together at a time of unprecedented crisis for the travel industry in Hong Kong in the second half of 2019,” says Dr Jennifer Cronin, President of Wharf Hotels and Chair of Heritage Tourism Brands.
“We all come from different backgrounds, but we are all hoteliers who share a great love and passion for Hong Kong. We felt it was time to take fast action, not as competitors, but as a joint force in the private sector, with a common objective to restore confidence in the vibrancy and stability of our home, Hong Kong.”
As a first step, the group has launched a video to inspire local Hong Kong people with the objective of showcasing the city in all its beauty and diversity, to encourage people to enjoy their home.
The video titled “Our Home” features the song “Touch of Love” performed by Hong Kong singer Jacky Cheung.
The Heritage Tourism Brands group is also planning to introduce inspiring experiences for local residents and regional travellers once travel restrictions are lifted, featuring a variety of cross-hotel collaborations, in partnership with other major Hong Kong attractions.
Watch “Our Home” below:
Related Posts
14 May 2020
Penta Hotels appoints Rogier Braakman
8 December 2016
Grace Hotels makes two appointments
20 April 2016