A new hospitality management company has launched in London. Kinsfolk & Co, though London-based, operates with an international perspective, with plans to build a managed portfolio of hospitality businesses.

With a pipeline already in place, the company will launch three luxury boutique hotels, two in central London – one in Fitzrovia in 2024, and the second in Westminster in 2026 – and another property in Europe. With standalone neighbourhood restaurants and serviced apartment concepts also in development, Kinsfolk & Co will work to weave each opening into its surrounding community.

Founder and CEO of the company is Paul Brackley, who was previously Managing Director of The Beaumont Hotel, Mayfair and General Manager of the Shangri-La at The Shard London. His team is comprised of an array of hospitality professionals, including People & Culture Director, Ninoska Leppard who spent 19 years with Corbin & King and The Beaumont Hotel, and CFO Heymo Nyoni, who most recently worked for Standard International.

“We are incredibly fortunate to start a completely fresh company, where we can build a community with a shared vision – be that with our team, our partners or our investors,” says Paul Brackley. “We believe in the power of hospitality, working together within our wider industry. As a collective force, our company will deliver sustainable returns for all our stakeholders.”

Rachel Fearon, Commercial Director, ​adds: “While each new opening will be completely individual and independent, all will have a Kinsfolk & Co sensibility and golden thread running through. We will craft and create places that inspire new experiences, always putting people and relationships at the centre of what we do. Ultimately working in a balanced way, we will deliver enhanced profits, adding value for all our clients. Welcoming and warm, Kinsfolk & Co will bring something new, but at the same time something familiar.”

The company offers complete end-to-end management, including a range of vertical services, from advisory, asset management, concept creation and design guidelines, through to operations.