Kerzner International has announced two leadership appointments as part of a new brand management structure designed to position it for continued growth.

The evolution establishes three distinct brand verticals, each reporting directly to Kerzner International CEO Philippe Zuber.

The new structure will see One&Only, Atlantis and SIRO/Rare Finds being led by their own divisional heads. The focused, brand-led approach ensures that each brand within the Kerzner portfolio is protected and enhanced, allows greater agility in responding to industry changes, and facilitates continued creativity and innovation.

“We are focused on fostering exceptional leadership that drives our brands forward,” says Zuber. “The appointments of Mark Kirby as President of One&Only and Mattheos Georgiou as Senior Vice President of SIRO and Rare Finds, as well as Paul Baker’s role as President of Atlantis, are pivotal to our vision for Kerzner International’s future growth, creating a corporate structure primed for the strategic expansion of our portfolio and the ongoing pursuit of excellence. Kerzner is renowned for creating trailblazing hospitality experiences that disrupt the sector, and these strategic appointments underscore our commitment to protect and enhance our innovative brands, demonstrating our dedication to nurturing talent and driving sustainable growth, positioning Kerzner for continued success in the dynamic hospitality landscape.”

Mark Kirby will join Kerzner International as President of One&Only, bringing over 25 years of leadership experience in the hospitality industry, having most recently served as COO and Head of Hospitality at Emaar Hospitality Group, where he oversaw a diverse portfolio of over 30 hotels, residences and leisure clubs across the UAE, GCC and international markets.

In November 2024, Mattheos Georgiou was promoted to Senior Vice President, SIRO and Rare Finds. Since joining Kerzner International as Global Vice President of Operations, Georgiou has played a pivotal role in enhancing global operational standards, positioning Kerzner for sustained success. 

Paul Baker meanwhile joined Kerzner in August to spearhead the Atlantis brand. With nearly 20 years of international experience, his career spans key markets such as the USA, Malaysia and China.