Design Hotels has announced the appointment of Stijn Oyen as its new Managing Director. 

With more than 20 years of industry experience – spanning work with the likes of Relais & Châteaux, St Regis Hotels and Resorts, and W Hotels – Oyen will lead the business into its fourth decade of operation.

Oyen has spent the last 20 years with Marriott International and Starwood Hotels and Resorts – most recently holding the role of Complex General Manager for three properties in Mallorca: The St Regis Mardavall Resort; Castillo Son Vida, a Luxury Collection Hotel; and Sheraton Mallorca Arabella Golf Hotel. 

Relocating from Mallorca to Design Hotels’ headquarters in Berlin, Oyen will define the future strategy and growth of the Design Hotels portfolio, which spans 300 independently owned hotels globally.  

“Throughout my career, I’ve admired Design Hotels for being at the forefront of innovation and creativity in travel,” he says. “The team and community that Design Hotels has built over the past 30 years is truly unique, and I’m honored to be part of it and guide the brand into its fourth decade of operation. The future of Design Hotels is brimming with opportunity, and I’m delighted to lead such a talented, passionate team, spearheading its growth in new territories and realizing the brand’s vision for the future.”  

In addition to Stijn’s appointment, Sarah Doyle, who joined the brand in June 2022 as VP, Global Brand Leader, has expanded her role to Deputy Managing Director and VP, Global Brand Leader – supporting Stijn and the business as it looks to expand its portfolio in the AMERS and APAC regions.