CEO appointment for Set Hotels
London based Set Hotel Group has announced the appointment of Stephen Alden as Chief Executive Officer.
Alden is an experienced hotelier with a distinguished career in the industry that has spanned North America, Europe, Asia and the Middle East. Most recently Alden held the position of CEO at Maybourne Hotel Group comprising of Claridge’s, Connaught and The Berkeley, spending more than nine years developing and building the luxury group’s brand and management platform to achieve industry leading performance and recognition worldwide.
Prior to joining Maybourne, Alden led the St. Regis Hotels and Resorts and Luxury Collection brands for Starwood based in New York.
The Set headquarters in London, owns and operates the Hotel Café Royal in London, the Conservatorium in Amsterdam and the soon to re-open Lutetia in Paris. The group has ambitions to grow the portfolio in leading international, cultural and gateway cities.
Commenting on his appointment, Alden expresses: “I am thrilled to be joining The Set at this very special moment in its development, it is an exciting challenge that gives me the opportunity to work with committed owners and a world class management team to develop exceptional modern luxury hotels for now and the future. Creativity, discernment and operational excellence will be at the core of our campaigns”
Georgi Akirov, Chairman of The Set remarks: “Stephen joins The Set at an important stage in its development and growth plan. His experience will be valuable in supporting us to achieve our ambitions to consolidate and grow the group internationally. Our immediate priorities are focused on the enhancement of the Hotel Café Royal and Conservatorium’s market position in London and Amsterdam as well as the much anticipated re-opening of the Lutetia in Paris, late 2017. In parallel, we will develop the Set management company capability to support our growth plans.”
Set properties are inspired by their rich artistic heritage and iconic cultural city-centre locations. Today, these landmark properties are being re-imagined to deliver modern luxury experiences amidst a spirit of seductive and timeless glamour, blending modern concepts with timeless traditions.
