Superfutures designs Sleeper bar
Sleep, Europe’s leading hotel design and development event, has revealed that interior design and branding agency Superfutures will create the 2016 Sleeper Bar, the pop-up installation designed each year by a creative talent.
The bar will act as the networking hotspot over the two-day event and, for the nominated design team, marks a unique opportunity to create an installation free from the constraints of permanent structures.
Superfutures will look to the theme of this year’s Sleep event, ‘The Science of Tribes’, to inspire the design of the Sleeper Bar concept. Drawn from the Sinus Institute social model, this premise identifies social groups based on the shared values, lifestyles and aesthetic preferences of their members. The bar will allow guests to further explore the individual meanings behind the neighbouring Sleep Set bedrooms, each of which will interpret a Sinus tribe through its interior design.
Ben Webb, Director of Superfutures, explains: “Our thinking behind this year’s event is to push the boundaries of the Sleeper Bar whereby the main focus is no longer purely on the bar. Our ambition is to create the Sleep experience, integrating both the Sleep Sets and Sleeper Bar into one coherent space. It will be a fully immersive experience provoking the senses through a series of environments all stemming from one simple question: Which tribe will you choose?”
Superfutures is currently working on a range of F&B projects, including the London flagship of Obicà, a mozzarella bar concept already enjoying success with its roll-out across Italy. Other projects include restaurants based on 1930s Shanghai chic for the Ping Pong Dim Sum Group, and Patara, a fine-dining Thai venue. In addition to leading the architectural and design aspects of projects, Superfutures also defines F&B concepts through the development of branding strategies for venues like Black Roe, a new restaurant featuring Pacific Rim cuisine in London’s Mayfair.
Sleep will take place from 22 – 23 November at the Business Design Centre in London.
