Sleep announces 2016 theme

Sleep, the hotel design and development event, has unveiled its theme for this year’s show.

The science of tribes is to be explored, interpreted, debated and reimagined in the context of hotels, over the course of the two-day event, taking place from 22-23 November at London’s Business Design Centre.

This year’s theme gives participants and visitors the opportunity to explore the science of design, and will be explored by the five international practices competing in this year’s Sleep Set competition, with Aukett Swanke, Gensler, Mitsui Designtec, Studio Proof and Wow each designing a concept room for an assigned tribe.

Nicola Law, Associate Senior Interior Designer at Gensler, comments: “This year’s Sleep Set theme is particularly thought-provoking – really getting under the skin of us as people and how we socialise and spend our time.”

Visitors will be able to hear the designers make their case before a panel of judges in a conference session on day one, followed by the announcement of the winner of the competition during the day’s evening drinks reception.

Other plans announced for Sleep 2016 include:

The conference: This will also explore the theory and the practice of the science of tribes. Panels of experts working in hotel development as well as operators, investors, designers and innovators will debate this and other topics likely to impact the industry in months to come. Roundtables will offer face-to-face opportunities to learn from the leaders and international design figures. The conference is free to attend.

Spaces: A new addition to the 2016 show, this collection of showcases will offer a complementary experience, with stands designed as hotel spaces where select suppliers will display their furniture, fittings and accessories.

The exhibition: Every year, the exhibition is orchestrated to ensure a combination of newcomers and regular names, larger manufacturers and bespoke artisans. This year, Sleep newcomers will include Cole & Son, Designer’s Guild, Lelièvre, and Lincrusta Heritage Wallcoverings who will be joining Sleep regulars Dare Studio, Egger and Heathfield & Co.

Late night opening: Sleep will be staying open until 21.30 pm on day one to allow time pressured designers to attend, for more business to be done, and for networking to be enjoyed with a party vibe.

www.thesleepevent.com