Heimtextil prepares 2018 Trendbook

Seven international trend agencies met recently to collate market research results for Heimtextil’s 2018 trendbook. Set to be presented by the trade fair’s organisers in late summer, the research marks the beginning of preparations for the show’s forthcoming January 2018 edition.

Agencies hailing from Denmark, Germany, France, the United Kingdom, Japan, the Netherlands and the USA discussed current trends in interior design, architecture, fashion and art during a two-day workshop.

Ten months ahead of the event, the group has made it their aim to analyse developments in materials, textures, colours and patterns from across the globe to determine the key stylistic themes. At the end of the process, a mutual, globally applicable trend prognosis for the coming 18 months will be agreed upon, and presented in the Heimtextil Trendbook and the event’s Theme Park strand.

“Given that participants come from different continents, the Trendtable team at Heimtextil is able to draw from a comprehensive pool of inspiration and gain exciting perspectives on the interior design of tomorrow,” explains Olaf Schmidt, Vice-President Textiles & Textile Technologies at Messe Frankfurt.

For Heimtextil 2018, British design studio FranklinTill will take on a leading role in implementing the book and the Theme Park. With its headquarters in London, the studio comprises trend researchers, designers and stylists as well as a broad-ranging international network of creatives with whom the trend experts and agency founders Kate Franklin and Caroline Till collaborate. Trend researcher Titia Dane will also work on Heimtextil trends in addition to the two agency founders.

www.heimtextil.messefrankfurt.com