ADA Cosmetics talks beauty and sustainability in hospitality
As ADA Cosmetics raises the bar for sustainability, the brand’s Chief Marketing Officer, Gerd von Podewils, discusses putting beauty into travel.
How would you describe the ADA Cosmetics approach to designing products?
Our overarching company purpose is ‘Putting Beauty into Travel’. We are not just selling physical bodycare products, but want to create unforgettable moments for people when they are away
from home. Travellers also need conscious choices, trip by trip, which include both harmless ingredients and recyclable packaging. That is why we developed the first dispenser system for hotel bathrooms and wellness areas more than 30 years ago. Today, our products can be found in more than 20,000 hotels worldwide.
What is the key factor when choosing products for guests?
Away from home, guests not only expect carefully chosen brands and designs, but also products that are hygienic and safe. ADA can guarantee this with our proven dispenser systems, such as SmartCare+, which comes with a patented membrane technology that makes it the most hygienic dispenser solution worldwide. Furthermore, guests expect products with high-quality ingredients, a caring effect and compatibility with all skin types. ADA’s skincare competence is manifested by offering formulations that are generally dermatologically tested and pH skin neutral.
Tell us more about your Cradle-to-Cradle certified portfolio…
We are the first and only company in the industry whose entire product portfolio is Cradle-to-Cradle certified. This means that our products have convinced an independent testing institute in five categories: Material Health, Product Circularity, Clean Air and Climate Protection, Water and Soil Stewardship, and Social Fairness. We are proud to have been awarded this ambitious sustainability certificate as a pioneer. For us, the certification is an important step towards an even more sustainable future.
What makes ADA Cosmetics unique in the industry?
With our high-quality bodycare products and innovative dispenser systems, we set new standards for hotels and their guests. For over 40 years, we have been passionately developing cosmetics and accessories for hotel bathrooms and wellness areas. Our clientele can choose from 30 brands, catering to lifestyle, design and luxury hotels, but also for wellness and beauty properties. And if that is not sufficient, we can design personalised, customised and even bespoke product ranges for hotels, cruise lines and airlines.
