Jacu Strauss leading transformation of Lore Group’s Hotel Park Ave
Lore Group has announced that its Hotel Park Ave is undergoing transformation, led by Jacu Strauss.
The group acquired the property from Mondrian at the end of 2024. Now open, it continues to be enhanced, with a two-phased refurbishment currently underway.
Strauss, Lore Group’s Creative Director, will unveil a new lobby and nine spacious suites in Spring 2025, including a penthouse designed to offer a sense of Manhattan loft living.
“We’re busy developing a new creative identity for Hotel Park Ave which will unveil in the Spring,” says the designer. “As always, the design has been inspired by the building, its history and the NoMad neighbourhood. Every touch point through the new suites will tell a story, with beautiful details creating emotional connections balanced by the requirements of operating and delivering modern luxury experiences.”
New dining concepts across the hotel’s rooftop terrace bar and ground-level restaurant are also set to be announced.
Under its new identity, Hotel Park Ave also welcomes Alison Pecci as General Manager, who brings a wealth of local market and management experience, following previous roles at Made Hotel, Royalton Park Avenue and Gansevoort Hotel Group.
Hotel Park Ave marks Lore Group’s seventh hotel property, sitting alongside the likes of Pulitzer Amsterdam, Sea Containers London and Riggs Washington, D.C.
David Taylor, CEO of the group, comments: “Expanding into New York City felt like the natural next step for Lore Group. It’s a city that we all know and love, as well as one we have long drawn inspiration from. Much like London, New York City is a metropolitan hub of culture and creativity, as well as both business and leisure travellers, offering an exciting opportunity for us to bring a fresh perspective to the hospitality scene. We’re thrilled to be a new part of this city and look forward to contributing to the energy that makes New York City unlike anywhere else in the world.”
