Mollie’s has announced the appointment of Matt Bell to the role of Managing Director.

With over two decades of leadership and operational expertise in the hospitality industry, Bell joins Mollie’s as the brand continues its ambitious growth journey.

He brings a wealth of experience from his time as Chief Hotel Operating Officer at CitizenM, which grew to over 30 hotels across Europe, the USA and Asia during his tenure.

Prior to his time at CitizenM, Bell held key leadership roles, including Operations Director at The Hospital Club and General Manager at Seaham Hall Hotel & Serenity Spa, where his leadership was pivotal in achieving a Michelin Star, five red stars and multiple industry accolades.

The new Managing Director will succeed Darren Sweetland, who has led the brand’s growth and success over the past four years. Sweetland takes up the role of CFO for UK, Europe & Asia at Soho House.

“We are thrilled to welcome Matt to Mollie’s,” says David Elghanayan, CEO of Mollie’s. “His proven track record in scaling operations, driving guest satisfaction, and leading sustainability initiatives makes him the ideal leader to help shape the future of Mollie’s. As we continue to grow and redefine the affordable luxury market, Matt’s expertise and strategic mindset will be invaluable.”

Bell also comments: “I am delighted to join Mollie’s, a brand I have admired since its inception. It perfectly embodies my passion for creating unforgettable guest experiences through genuine connections and fostering a culture of sustainability and innovation. This year will see the opening of the first city centre Mollies as part of the redevelopment of the Old Granada Studios in Manchester, an exciting time in the evolution of the Mollie’s brand. I look forward to bringing my experience and expertise to build on the amazing work the team has already accomplished, and support Mollie’s in reaching its ambitious goals.”