W São Paulo has opened its doors as the brand’s first property in Brazil, featuring alongside W Residences São Paulo. 

Located in a modern skyscraper atop Rua Funchal in São Paulo’s buzzing southern business district, the hotel comprises 179 guestrooms beginning on the 25th floor, including 16 suites. 

Design brings together a number of creative minds, including those of Aflalo/Gasperini Arquitetos, Nini de Andrade Silva on interiors, and Benedito Abbud at the helm of landscaping. W São Paulo celebrates Brazilian Modernist architecture with angular lines, sinuous curves and a vivid colour palette of greens, blues, metallics and golden tones. With unique design pieces, rich textures and organic materials like Brazilian stone and wood, the hotel captures the city’s cultural essence, offering guests a seamless fusion of modern luxury and local heritage. 

On-site amenities include the brand’s signature Away Spa, Fit gym and Wet Deck, complete with an outdoor pool, as well as two restaurants, three bars and five event spaces. 

From the second to the twenty-second floor, 216 residences are also on offer, available in five distinct categories ranging from 53 to 102m². Residents can enjoy an array of amenities, including an indoor swimming pool, two saunas, a serene relaxation area, the brand’s signature FIT gym, a co-working space and an event hall. 

“As we unveil W São Paulo, we are not simply launching a new hotel – W Hotels is immersing itself in the energy of one of the world’s most dynamic cities,” says George Fleck, Senior Vice President and Global Brand Leader, W Hotels. “W São Paulo captures the pulse of Brazil’s cultural vibrancy, blending local influences with our signature bold, distinct design. This opening is a testament to the brand’s commitment to delivering unparalleled experiences that push boundaries while simultaneously celebrating the essence of the destination.”