Grohe launches UK Specification Hub
Grohe has launched its first UK Specification Hub, envisioned to be a valuable resource for architects, designers and specifiers.
Located within London’s Business Design Centre, the space will play a key role in the ongoing development of the bathroom and kitchen brand’s work in the project sector.
During a preview at HIX 2024, the Grohe team welcomed its first guests. As the first Specification Hub concept for Grohe UK, it has been designed with the intention to provide a dedicated space for A&D customers to see the Grohe portfolio first-hand, providing a tactical and personal experience ahead of decision-making and final specification.
Catering primarily to architects, designers and specifiers, the Specification Hub will be managed by the Grohe UK Sales and Projects team and visitors. Alongside customer appointments, the space will provide a backdrop for wider events, training demonstrations and product launches.
“Our new Specification Hub in London is a significant step for us,” says Chris Dodds, Leader, UK & Ireland, Lixil EMENA. “We want our partners in the projects sector – many of whom have global influence – to have a dedicated space in which they can spend time with Grohe products and our specification team. It is intended to be a resource for many stakeholders, and we invite our customers to bring their own clients to visit us for specification discussions. I’d like to thank the team behind the project for their tireless work and look forward to welcoming our partners, both new and prospective into the space over the course of 2025.”
Visitors to HIX 2024 were invited to explore Grohe’s core collections for the projects sector, including the newly launched Cubeo basin mixer range and the first-of-its-kind Rapdio Shower Frame. Elsewhere within the space, a working shower display allows for demonstrations and a large range of fittings from the luxury Grohe Spa range are available to view.
