The July is set to introduce its first international aparthotel outpost, with the opening of The July London Victoria in Summer 2025. 

The property will comprise 114 rooms, as well as two residential apartments. On-site amenities are set to include a gym and wellness area with a cold room and sauna, in addition to a flexible workspace and three meeting rooms. An on-site seasonal restaurant will be open for breakfast, lunch and dinner, while the property will also house its own bar and on-site deli. 

The property’s interiors draw inspiration from Art Deco, paying homage to the area’s historic theatres while capturing Victoria’s vibrant energy. A warm, welcoming palette and subtly sophisticated design create an inviting atmosphere, with the finer details crafted to reflect the local spirit. As part of the brand’s commitment to sustainability, the building will be BREEAM certified, with a strong emphasis on reducing its carbon footprint. 

“Apartment living offers a unique freedom and an instant connection to the neighbourhood, letting guests at The July truly experience life as a local,” says Simika Nayyar, Marketing Director at The July. “The way we work and travel is changing. The lines between business and leisure travel or the office and home, are becoming more blurred than ever. The July embraces these evolving lifestyles by creating flexible spaces where you can seamlessly switch between focused work, city exploration, and relaxation. Whether you want to host a dinner in your room or shut your laptop and head to the sauna – it’s all possible under our roof.”