Barr + Wray Spa

Barr + Wray discusses the secret to creating stand-out spas

Barr + Wray has given an insight into the most important elements of creating and running a successful spa, drawing on its expertise in water-based innovation to do so.


Self-care is on the rise, especially in the wake of the pandemic. A spa offers an ideal escape, allowing guests to rejuvenate both body and mind. This growing trend toward prioritising health and wellbeing has profoundly influenced the hospitality industry, with travelers actively seeking facilities that provide exceptional spa experiences and unique treatments. 

Spa specialist consultants

Given the complexity of designing a successful spa, having a spa specialist consultant on board from the outset of a project is essential. The design, technical aspects and operational elements must be thoughtfully coordinated and integrated to create a harmonious environment. 

Creating a successful spa 

Journey and Flow: A well-designed spa takes guests on a journey of self-discovery and wellbeing. Thoughtful layout and ambiance guide visitors through a seamless experience, enhancing relaxation and rejuvenation. 

Unique Selling Point (USP): Identifying and promoting a spa’s unique selling point is crucial. Whether it’s signature treatments, local influences or a focus on sustainability, a USP will set a project apart in a competitive market. 

Operational Efficiency: Beyond aesthetics, the spa must function effectively. This includes efficient service delivery, staff training and maintenance of facilities to ensure a consistently high-quality experience for guests.

Why choose Barr + Wray? 

Our extensive experience and expertise in all aspects of spa design position us as an innovative company in a competitive market. By integrating these three key characteristics, we create spa environments that not only attract guests but also foster long-term wellness and satisfaction.