Ennismore, together with AB Invest and Møller Eiendom, has announced the signing of The Hoxton, Oslo – the brand’s first hotel in the Nordic region.  

Set to open in 2027, the signing also marks Ennismore’s first property in Norway, and the first international lifestyle brand to enter the Norwegian hospitality scene.

Situated by Oslo’s government quarter, the opening is at the heart of a new project to revitalise the city centre. The Hoxton, Oslo will bring the brand’s signature aesthetic to the Norwegian capital, courtesy of Ennismore’s in-house interior design studio AIME Studios. The property will comprise 144 rooms; The Apartment, a 170m² meetings and events space set around an open pantry kitchen; and three unique food and beverage outlets curated by Ennismore’s F&B concept studio, Carte Blanched, including an all-day dining destination, a restaurant and a cocktail bar.

“We are thrilled to be the first international lifestyle hospitality brand in Oslo,” says Sharan Pasricha, founder and co-CEO of Ennismore. “The Hoxton takes pride in being located in vibrant, up-and-coming neighbourhoods, and we are honoured to partner with AB Invest and Møller Eiendom to welcome locals and guests to Oslo’s revitalised government district.”

Anders Buchardt of AB Invest adds: “In recent years, we’ve witnessed a shift among Norwegians, as they bring home the hotel habits acquired during their travels abroad. They are looking for great food, a unique atmosphere and a memorable experience. As the Norwegian hotel market evolves, we eagerly embraced the opportunity to introduce Hoxton to Norway. We firmly believe that this trend will further enhance Oslo’s appeal as a premier hotel destination, catering both international guests and locals.”

Andreas Jul Røsjø, CEO of Møller Eiendom, also comments: “The Hoxton has built an international brand of lifestyle neighborhood hotel, and that is precisely what we need when revitalizing the Hammersborg neighbourhood. The hotel will be a place to hang out for both locals popping in for a drink after work and for guests staying at the hotel or in the surrounding area.”