Mondrian Shoreditch to rebrand as Virgin Hotels London debut
Virgin Hotels has announced that its first London hotel will open in August 2024 in the heart of Shoreditch.
The opening will be the eighth location for the brand, and the 17th property for the wider Virgin Hotels Collection. It forms part of a long-term agreement between Virgin Hotels and Reuben Brothers – global leaders in real estate investment and development. The property’s August opening will mark the start of a gradual transformation from the existing Mondrian Shoreditch to a fully-fledged Virgin hotel.
Ennismore and Reuben Brothers are set to relocate the Mondrian brand to a larger property in central London.
The new Virgin Hotels opening will comprise 120 guestrooms, alongside Spanish restaurant BiBo, as well as a rooftop bar, pool, restaurant, private members club, gym and treatment rooms.
“We’re all absolutely delighted that Virgin Hotels Collection will be opening a Virgin hotel in London,” says Sir Richard Branson, founder of the Virgin Group. “Since the inception of Virgin Hotels, we’ve had our sights set on London; a place that so many of our customers either call home, or name as one of their favourite destinations – and of course where Virgin’s story started.
James Bermingham, CEO of Virgin Hotels Collection, adds: “This year will mark 10 years of Virgin Hotels and what a way to start the early celebrations as we announce our newest hotel in one of the world’s most famous cities. We are all truly delighted Shoreditch, London will be home to the next location for Virgin Hotels and what an extraordinary one it will be. We pride ourselves in having hotels in the very best locations across our key cities and Virgin Hotels London-Shoreditch will be in the epicentre of one of London’s most cultured, and creative areas.”
Jamie Reuben, Principal of Reuben Brothers, comments: “Over the past decade, I have been closely following the smart, strategic expansion of Virgin Hotels – with its significant openings in key US and UK cities – from Chicago and Las Vegas to Edinburgh and New York. I am therefore incredibly excited to be partnering with Virgin Hotels in London of all places – the city that both Sir Richard Branson and I are proud to be from. Richard and his team’s entrepreneurial spirit and constant quest for excellence make them the ideal partner for our property in Shoreditch, and I look forward to seeing Virgin’s vision come to life.”
