Atlas Concorde presented a range of products at Milan Design Week, including its Boost Natural Pro range.

The result of a collaboration with architect Matteo Brioni – a partnership born in 2021 with Boost Natural – the tile collection is inspired by the natural character of raw earth. Brioni, known for his clay creations, has combined the beauty of nature with the technical performance of porcelain and ceramic tiles, resulting in a handcrafted concrete look.

The new surfaces from Atlas Concorde reproduce the loamy look of clay, with its slight irregularities, soft colors and delicate tone-on-tone nuances. The appearance seems continuous and uniform at first glance, but a closer look reveals new details, such as the marks left by the trowel, traces of the artisan’s hand and the grains of the clay.

Boost Natural Pro offers eight new light, bright colours, brand new surface finishes for interiors and exteriors, and a new selection of decors to craft spaces with a strong personality.