Accor has debuted Tribe in Latvia, continuing the brand’s expansion across Europe in its first opening in the Baltic states.

Tribe Riga City Centre has opened its doors in the Art Nouveau district of the city. The property comprises 81 guestrooms with either city or courtyard views, and contemporary features like a rain shower and Kevin Murphy amenities in the bathrooms.

Founded in 2017 in Australia, Tribe promises modern hotels at an affordable price, with properties home to a communal Social Hub, a coffee and cocktail bar, and a 24-hour Grab & Go counter, as well as a range of Tribe table restaurant concepts.

“Tribe Riga City Centre is a testament to our commitment to bring international lifestyle trends and energy, reaching diverse travellers from Latvia, Europe and far beyond: professionals, creatives, urban explorers and digital nomads who seek hotels with intelligent, functional, design-driven spaces at a fair price in must-visit destinations worldwide,” says Pauline Oster, Tribe’s Vice President at Accor Europe & North Africa. “We believe this new hotel will win the hearts of guests as well as the local neighbourhood with its unique offer and vibe.” 

The latest addition in Latvia builds on a growing portfolio of more than 15 hotels, from Perth and Bangkok to London and Paris. The brand is set to continue its growth trajectory, with a pipeline of over 40 hotels expected to open within the next five years – three quarters of which are in Europe. Multiple properties are set to open in Paris, Manchester and Dusseldorf throughout 2024, while other openings in the pipeline beyond 2024 include Tribe Budapest Airport and Tribe Krakow Stare Miasto in 2025 and Tribe Mainz in 2026.

Philippe Bijaoui, Chief Development Officer, Europe North Africa for Accor’s Premium, Midscale & Economy division, comments: “Tribe is a brand with incredible potential, particularly in Europe. There is a big market for travellers who crave stylish and modern hotels, giving them more for less. It’s a great example of what we are doing across our portfolio to make our hotels community hubs that appeal to those in the local neighbourhood, as much as those visiting from afar; and that strategy will bring huge benefits for owners in terms of ancillary revenues and the value of their assets, alongside breaking the glass ceiling for rates within the midscale brands.”