Namron Hospitality unveils fifth outpost in Tulum
Namron Hospitality, a locally-rooted collection of luxury Mexican hotels and restaurants in Tulum, Mexico City and San Miguel de Allende, has announced the opening of its fifth boutique hotel in Tulum – Xela, pronounced ‘shell-ah’.
Located in one of the first private villas ever built on Tulum Beach overlooking the Caribbean Sea, just across the road from the lush jungle, the property has maintained the intimacy of its former home. The villa has been transformed into a 12-key boutique hotel, complete with a rooftop lounging space, beachfront restaurant, two swimming pools, spa cabins and a retail outlet.
Inspired by the meditative and adventurous feelings evoked from collecting seashells on the beach, Xela is a soulful retreat offering a warm, authentic and laidback hospitality experience. The original property was built and owned by a chic European couple – a Belgian designer and avant-garde British artist – and welcomed an array of celebrity guests over the years. Now it takes on a new life as a hotel, following a mindful renovation by architect Carlos Larios, who is known for his work in the local area.
The property still embodies a homely tranquillity with its original minimalist wabi-sabi design elements that set it apart from its neighbouring properties. The scheme incorporates soft sand-like hues, warm oranges and inviting textures – all while keeping new material usage to a minimum and upcycling existing furniture and materials where possible.
Xela’s indoor-outdoor transitions include an open-air living room and two swimming pools, and each individually designed suite is thoughtfully oriented toward the sea. Crowning the hotel is the property’s rooftop – the highest point on Tulum Beach, providing panoramic beach and jungle views.
The beachfront restaurant serves up modern Mexican cuisine, using locally sourced organic ingredients and authentic flavours. Wellness is a focus across the Namron Hospitality portfolio, so Xela has a gym exclusively for guests and offers in-room treatments as well as two spa cabins. For a full spa experience, guests also have access to the group’s new La Valise Spa just seconds away, which has a philosophy centred around Mayan spirituality and healing through treatments, rituals, yoga classes, meditative breathwork sessions, sound healing, as well as cacao, lunar and fire ceremonies.
As with all of Namron Hospitality’s properties, Xela invites guests to sign the Tulum Pledge as a promise to mindfully leave Tulum even better than they found it. The hotel’s spaces are designed to foster a connection between guests and their natural surroundings, and it prohibits single-use plastics, composts waste, recycles where possible, offering eco-friendly toiletries, repellent and reef-friendly sunscreen.
