Sleeper sat down with Efrem Grasselli, Global Marketing Director of Atlas Concorde, to talk all things bathroom design and the solutions the brand brings to hospitality spaces.
What makes a well-designed bathroom?
A well-designed bathroom strikes a delicate balance between form and function, which largely depends on the type of materials chosen, their technical and aesthetic characteristics. From a hygiene point of view, porcelain tiles are ideal as they offer durability, easy maintenance and cleaning, and are not affected by moisture. Moreover, porcelain tiles allow us to work with colour, which can be further enhanced by a well-studied use of light.
How do you balance functionality and aesthetics in design?
We engage in research on both technical and aesthetic levels, enabling us to offer a variety of solutions that can be customised to the needs of each project. Atlas Concorde is a complete product system that combines floor and wall tiles with the large slabs of the Atlas Plan brand, and the bathroom and living elements of Atlas Concorde Habitat.
What solutions can Atlas Concorde bring to hospitality spaces?
Atlas Concorde offers modern, contemporary design solutions that are highly functional, hygienic, practical and long-lasting. The Atlas Concorde Habitat range, dedicated to the world of furniture, comprises porcelain washbasins and bathroom fixtures that are highly aesthetic, hygienic and easy to clean. All washbasins are equipped with a steel tilting panel, which allows the drain to be inspected and even the most hidden areas of the basin to be easily cleaned.
How do you approach the development of new collections?
The process begins with a thorough study of market needs in parallel with analysis of trends in the world of design. Above all, it is the continuous study of customers’ needs that leads to the development of a product that is always current and sought after by our clients.
Tell us about some of your latest bathroom collections…
Complementing our floor and wall tiles for bathrooms, recent developments include new washbasins in the Habitat range, which can be mixed and matched with all the surfaces in the Atlas Concorde catalogue.
