Touriste launches Hôtel de la Boétie
French hotel group Touriste has opened the doors to Hôtel de la Boétie – the sixth Parisian hotel in its portfolio.
Tucked away on Rue la Boétie near the Champs-Élysées, the 40-room property has been brought to life by designer Beata Heuman, in what marks her hotel design debut.
In keeping with the spirit of the 19th-century building, Heuman has opted for a palette of rich block colours, natural woods, stainless steel and brass. Elements of the property’s past life as another hotel have also been preserved where possible and reworked into the new design, such as in the preservation of its marble entrance.
Less traditional details can be found throughout the property, with a lobby lounge clad in silver wallpaper, grassy green carpets running across the hotel, and guestrooms divided into three colour palettes, starting with a moody, glossy blue, moving through shades of brown and finishing on a light, airy blue across the top two floors.
In the guestrooms, Beata Heuman original headboards are a striking feature in their own right, with their shapes recalling a medieval coat of arms. The designer has also brought her discerning eye for offbeat art, antiques and objects to each room, introducing many items from her own collection to the hotel’s design.
“It has been a dream for a long time to work with Beata Heuman,” says Adrien Gloaguen, founder of Touriste. “I have followed her work for many years, and I am drawn to her elegant style which we wanted to impart to our new hotel to add a little panache to the Champs Élysées area.”
Heuman adds: “I have really enjoyed working on our first hotel! A hotel is about having an experience for a day or two which means that we have been able to explore a concept and a mood to a greater extent. We can treat it a bit like a stage set, which is not the approach I would take when it comes to someone’s home…This has opened up new paths for us creatively which has been inspiring.”
