Global Hotel Alliance (GHA) is bringing its loyalty program, GHA Discovery, to the high seas by partnering with Regent Seven Seas Cruises. The agreement marks the first time a cruise line has partnered with GHA.

The new partnership will mean that the program’s 24 million members will now be able to earn D$ by reserving a voyage with Regent, and will be able to redeem those benefits in any GHA hotel, resort or palace. 

GHA Discovery members who reserve a Regent cruise will also be fast-tracked to GHA Discovery Titanium status, which provides a number of benefits at GHA hotels and resorts worldwide, while GHA members will also receive a welcome gift of champagne and chocolates to be enjoyed once on board their reserved voyage. 

Hartley continues: “The partnership with Regent Seven Seas Cruises underlines our strategy to focus on partnerships that strengthen our position as the world’s largest alliance of independent hotel brands, with an innovative loyalty program at its heart. This paves the way for continued growth in 2023 and beyond as we look to expand our travel ecosystem with like-minded partners for mutual gain.” 

“We are the perfect match, with Regent Seven Seas Cruises being the world’s leading luxury cruise line, offering itineraries that connect key cities across the globe, and GHA Discovery uniting the world’s largest collection of luxury hotel brands, with some of the best hotels in the world in those same destinations,” said Chris Hartley, CEO of GHA. “This strategic partnership will expand our reach, provide more choice and rich new benefits to our customers; and for GHA, it will drive significant enrolments notably from key markets such as the US, generating incremental revenue to our hotel brands.” 

Andrea DeMarco, President of Regent Seven Seas Cruises, adds: “We are delighted to partner with GHA to bring Regent Seven Seas Cruises’ unrivaled luxury experiences to even more discerning guests around the world. We are confident that Regent’s all-inclusive, immersive destination experiences, lavishly appointed, spacious suites, exquisite gourmet restaurants and world class service will appeal to GHA Discovery’s millions of members who desire the highest standards of luxury whether on land or at sea.”