UK lifestyle aparthotel brand Native Places has announced the ambitious growth plans that make up its 2025 vision, including the opening of five new hotels within the next two years.
The expansion of operations will see Native Places open an additional property in London, bringing the total to four aparthotels in the capital city. New destinations within the UK are also on the horizon, with planned openings in Birmingham, Cambridge, Cardiff and Oxford being considered. The 2025 vision follows a successful year for the brand, which saw revenue up by 4% more than initially predicted in 2022.
Central to Native Places’ growth vision is sustainability, with each of its sites aligning with the company’s programme of practical ESG initiatives. The brand is also working towards the goal of becoming a B-Corp listed company, seeking to reduce its carbon emissions and build a green brand within the extended stay sector. Native Places is also seeking to boost the sustainability credentials across each apartment, including by using Mitre Eco filling in its pillows, made from recycled plastic bottles, and recycled carpets with underlay made from old plastic.
“This is a very exciting time for Native Places as we expand operations further across the UK,” comments Olivia Immesi, Managing Director at Native Places. “The future of aparthotels worldwide, and in particular in the UK, is significant. We are seeing a pent-up demand for extended stays and it is our mission to provide travellers with a more integrated home from home experience that offers the freedom and flexibility when our guests are travelling for work or hoping to relax in a larger space, during a long-term stay.
“We want to give our guests a story worth sharing, whether it’s about historical architecture, interesting design or a fascinating local community – we believe the best stories are found in the people and places we meet and experience. That’s why for each Native property, we celebrate the heritage of the building and we encourage our guests to live like a local and meet the creatives at the heart of the community.”
As part of its expansion plans, Native Places is also focusing on developing its F&B concepts to match the evolving consumption habits of its guests. Immesi adds: “Looking forward we are placing greater investment to boost the value of a stay with us in order to attract the newer generation of guests. It is imperative for aparthotel and hotel brands to adapt and engage guests with F&B concepts that offer both convenience and experience, especially in response to the rise of food ordering apps.”
Native’s current portfolio includes six properties across London, Manchester, Glasgow and Edinburgh. In Q4 2023, Native will be launching its seventh aparthotel and fourth property in London, Native King’s Wardrobe, St Paul’s.
