Langham Hospitality Group has launched Ying’nFlo, an upper midscale hospitality brand aimed at Millennials and Gen Z travellers.
The first hotel under the Ying’nFlo concept debuted in the colourful district of Wanchai, Hong Kong. The interiors feature light coloured wall, timbered ceilings, terracotta brick floors and colourful patterned tiles. The soft natural light establishes an environment of openness, as well as new connections between the interior and exterior terraces and entrances.
Each Ying’nFlo will feature a rich tapestry of art in all its forms, playing host to urban art experiences such as the creation of a bold colourful outdoor mural in Hong Kong by Berlin-based artist, Josephine Rais which blends into the fabric of Ying’nFlo, inviting guests to stay and play in its multi-functional spaces.
With a generation that has grown up using digital technology, guests will benefit from the all-in-one Ying’nFlo app, allowing them to connect with every aspect of their stay from the palm of their hand.
“Ying’nFlo is a bold colourful canvas for the younger urban travellers, at an affordable price,” explains Brett Butcher, Chief Executive Officer, Langham Hospitality Group. “It’s a smart guest experience for a generation that has grown up with digital. The concept combines simple stylish design with brilliant basics which are efficiently executed with a strong social vibe.
“We will locate Ying’nFlo in destinations where our guests want to travel. These locations would be the front door to cultural, entertainment and tech hub districts,” he added. “There is a strong opportunity to grow Ying’nFlo in Asia-Pacific and beyond where 50% of the population are millennials or GenZers.”
Langham has plans to expand the brand rapidly in the region with a Xiamen hotel already in the pipeline.
