The Hoxton to land in Shepherd's Bush

Ennismore will open The Hoxton in Shepherd’s Bush this December, marking the brand’s fourth hotel in its hometown and twelfth globally.

Located on the north end on Shepherd’s Bush green, the hotel will have 237 playfully-designed guestrooms, Thai-Americana restaurant Chet’s serving up fiery flavours, natural wines and spicy coriander martinis, a large open lobby with vintage seating and cosy corners, a central wraparound bar and terrace, a standalone retail store and The Apartment meeting and events space.

Designed by Ennismore Design Studio, the interiors draw references to the local area throughout, with the public spaces paying tribute to retro transport design and some of the symmetry and colour palettes from the TFL archives in the nearby London Transport Museum Depot. Iconic train carriage shapes and retro aesthetics add playfulness to the public spaces, whilst decorative glass chandeliers and pendants embellished with mixed metals add a dash of glamour.

The 237 guestrooms come in six categories, including Cosy, Roomy, Snug Bunk and an all-new Hideout category: think basement crash pads with all the Hoxton touches, perfect for late nights and quick sleepovers. Rooms feature peachy toned walls, dark timbers and copper finishes, and statement details like wavy headboards, scallop-edged mirrors, terrazzo tables and geometric flatweave rugs. Details such as the green metal dado rail that wraps around the curves of the full height mirror, are drawn from shapes in local architecture, giving subtle nods to the surrounding neighbourhood with a contemporary twist.

On the ground floor, Chet’s, the Thai-Americana restaurant with a menu from Kris Yenbamroong of LA hotspot NIGHT + MARKET features a central wraparound bar with lacquered reeded timber detailing and a pink and grey marble countertop, while the lobby will welcome guests from morning ‘til night, with its vintage furniture, cosy corners, and art on the walls from local artists.

The Hoxton’s signature meeting and events concept, The Apartment, which features in each of its hotels, is located on the ground floor in Shepherd’s Bush, with four rooms centred around a communal Pantry Kitchen. The space lends itself perfectly to parties and private dining, with characterful wall-coverings wrapping each meeting room and a warm welcoming pantry with tongue and groove panelling and a counter that flips to a bar come evening time.