Marriott International has signed an agreement with WASL Hospitality & Leisure to bring the W Hotels brand to Dubai’s Jumeirah Beach coastline in 2022.

Located close to Dubai’s thriving leisure destinations, such as Dubai Marina and JBR Walk, W Dubai – Mina Seyahi is expected to feature 318 guestrooms, including 26 suites and an Extreme WOW Suite (W’s take on a Presidential Suite). The W Lounge is anticipated to draw inspiration from a Middle Eastern gathering place and will be a dynamic and lively space, where guests can mix and mingle over crafted cocktails and light bites. Plans also include a new sunset destination experience by the pool overlooking the stunning Mina Seyahi bay, as well as a signature outlet on the 31st floor, with unsurpassed views of Dubai’s world-famous Palm Jumeirah Island.

FUEL, the W brand’s high-energy, social take on wellness that allows guests to focus on mind and body, will be at the heart of the BAR-B spa, which is expected to feature three treatment rooms and a beauty bar. The FIT Fitness Centre will see UK-born 1Rebel, the ultimate sport-luxe fitness experience, make its debut in the UAE, with a 2500m² dual-storey studio in the hotel.

“We are seeing increasing demand for luxury lifestyle brands in Dubai, and with its mix of culture and high-energy lifestyle, the emirate is the perfect destination for the trend-setting W Hotels brand,” says Candice D’Cruz, Vice President – Luxury Brands, Europe, Middle East & Africa, Marriott International. “With its unexpected design and iconic, socially driven Whatever/Whenever service, W Dubai – Mina Seyahi will become a destination within a destination.”

“We are pleased to sign this agreement and introduce W Dubai – Mina Seyahi to the renowned Mina Seyahi complex in Dubai Marina,” comments Hesham Al Qassim, CEO of WASL Asset Management Group. “This new property, which is among several other Marriott International hotels that WASL brought and launched in the emirate, will be an exciting addition to Dubai’s hospitality sector.”