Ultrafabrics launches Uf Select collection
Animal-free performance fabric producer Ultrafabrics has launched Uf Select, a North American-made collection with an inaugural offering of two different lines of fabric.
This new incarnation comes as the company, which is present in 11 different markets worldwide, continues to invest and innovate in key verticals. Barry Silverman, Vice President of Brand & Marketing, says of the new chapter: “We developed Uf Select as a brand that will expand our creative abilities in the hospitality, fashion, residential, recreational vehicles and workplace markets. We have a new manufacturing partner in Mexico that will deliver against our mandate for quality, while offering specifiers greater speed-to-market, a price advantage and customisation options.”
With a fresh take on creativity and performance, Uf Select provides new options for today’s time-sensitive projects. Its curated selection of soft and creative fabric textures and colours are all inspired by traditional Mexican handicrafts. The two lines in the collection, Lino and Montage, explore artisan textures and elements that have not been available on any Ultrafabrics offering thus far. They can withstand regular cleaning and disinfection, including bleach solutions, and each fabric has 10-week hydrolysis resistance and is REACH Compliant.
Carrying over the craftsmanship manufacturing process and premium ingredients that are core to Ultrafabrics was crucial to the creation of this new offering. Jennifer Hendren, Senior Director of Product Development, elaborates: “We were very selective when seeking out a mill partner, hence the name Uf Select. This partnership allows us to provide new and creative options while maintaining the premium performance and haptics standards we have pioneered for over 20 years.”
Hendren continues: “This new offering has a life of its own within Ultrafabrics, and similar to our deep connection with our manufacturing team and culture in Japan, Uf Select has an equally meaningful connection and inspiration with our partners in Mexico. It maintains the same core values, but Uf Select is going to joyfully and boldly explore colours, patterns and textures. Keep your eyes on this space, as we are excited to explore the Uf Select world of opportunities.”
Lino emulates a printed two-tone woven linen fabric and is inspired by finely cut linoleum printing. It creates the impression of a textile weave with its refined crosshatch design. Its textural aesthetic and soft touch are brought to life with an assortment of foundational neutrals and on-trend colours, ranging from classic blues to fresh greens that pop. With a versatile and sizeable palette of 18 shades, Lino will easily fit into any design aesthetic.
Montage meanwhile offers a natural and subtly distressed look. Its surface mimics a collage, with a weathered texture that is both soft and rich. Rooted in timely neutrals, Montage’s impressive palette includes warm red tones and shades influenced by nature. All 18 colours will add an organic and natural look to a range of projects.
