Standard Hotels has announced the promotion of Elli Jafari to Managing Director of The Standard, London.

Jafari joined the property as General Manager in August 2018, ahead of its opening in July 2019. Prior to her role at The Standard London, she was Managing Director for The Curtain Hotel & Members Club. Jafari has also enjoyed success in senior management positions at hotels in both London and the UK, including W Hotels and Morgans Hotel Group.

“It has been an absolute honour to steer the ship at The Standard London for the last two years, working alongside some of the most committed and creative people in the industry,” she comments. “We’ve had a pretty wild ride – from opening the hotel to closing and reopening throughout this past year – but I remain enormously proud of all we’ve achieved and I am beyond thrilled to now be Managing Director of the hotel, supported by this brilliant bunch.”

Amber Asher, President and General Counsel, Standard International, adds: “We wholeheartedly congratulate Elli on this much-deserved promotion to Managing Director of The Standard, London. Elli supported the team through an incredible opening and has become a tremendous leader through the most challenging of times during this pandemic, with hard work, skill, heart and perseverance.”