Following an acquisition by Reuben Brothers in 2020, The Surrey in New York is set to undergo an extensive transformation, reopening as a Corinthia Hotel in early 2023 and becoming the operator’s first US flag.

The move will mark the second collaboration between Corinthia Hotels and Reuben Brothers, who have enlisted Martin Brudnizki to redesign the hotel’s guestrooms and Casa Tua to curate the F&B offering – the latter will bring its Miami Beach hotspot, Casa Tua Cucina, to The Big Apple for the first time.

“Since our recent acquisition of the property, we have been looking for the right partner who shares both our passion and our vision of reinvigorating one of New York City’s most famous hotels,” says Jamie Reuben. “We trust the Corinthia brand, with whom we have also partnered with on another notable project in Rome, to deliver a current and innovative hotel proposition with an uplifting guest experience, while rejuvenating the properties to their former, historic grandeur.”

Situated at the corner of East 76th Street and Madison Avenue, steps away from Central Park, The Surrey, a Corinthia Hotel will draw inspiration from its illustrious history and elegant surroundings. On designing the 97 guestrooms – including 33 suites and five signature suites – and 12 luxury residences, Brudnizki notes: “It is a privilege to work with a landmark hotel such as The Surrey. We look forward to adding to the legacy of this iconic building and translating the combined vision of the Reuben Brothers and Corinthia Hotels to create a new and exciting destination for the Upper East Side.”

Miky Grendene, founder of Casa Tua, adds: “We are very excited to bring Casa Tua to New York and most importantly to establish a close relationship with Corinthia and the Reuben Brothers. We feel there is great synergy between us and together our intention is to create one of the most glamorous and exciting spaces in the city. My main goal for The Surrey, as with all of my properties, is to bring unbelievable energy and soul to a landmark and truly make it feel – as our name suggests – like your home.”

Simon Naudi, CEO of Corinthia, concludes: “Having a presence in the United States has been a goal for Corinthia for many years, especially in New York, a city that we consider one of the most vibrant and exciting places in the world. We look forward to working closely with the Reuben Brothers to restore The Surrey to its former glory in time for its 100th anniversary.”