Following the acquisition of Harrington Hall Hotel in South Kensington and the Wellington Block in Covent Garden, The Portfolio Club has unveiled The Other House – a new lifestyle brand set to open two properties in central London by Spring 2022.

Blurring the lines between hotels, serviced apartments and private rentals, The Other House combines home comforts with hotel style facilities, positioning itself as a second home – or ‘other house’ – for its guests, whatever the length of stay.

London-based studio Bergman Interiors, led by co-founder and Creative Director Marie Soliman, has been appointed to design both properties and will work alongside architects Falconer Chester Hall to bring the projects to life.

“The Other House caters to consumers looking for flexibility, style and greater personalisation and who embrace responsibility and slow travel,” says CEO Naomi Heaton. “Our mission is to create spaces that enhance the overall guest experience and completely reinvent how people stay, providing a renewed sense of space, place, ownership and engagement. The concept paves the way for a new era of smart travellers.”

Each Club will comprise around 200 ‘Club Flats’ featuring a living area, sleeping zone and kitchen. There will also be bold private spaces, bars and a spa with fitness studios for residents and private members. A destination bar and a bistro-style kitchen with a seasonal menu will welcome the public too.

Moving away from large scale banqueting and conference facilities, each residents’ club will offer amenities that augment the club flats and guest experience such as private dining rooms, bookable meeting rooms and screening rooms.

The brand will connects guests with on-demand services through the club’s bespoke tech platform and app. Features include automatic check-in, keyless room entry, remote room controls, fingertip access to services, as well as booking and ordering at any of its restaurants, bars and other amenities.

“Now more than ever, we need to embrace the travel revolution we see ahead of us,” Heaton adds. “We look forward to opening our doors in 2022 and welcoming this new chapter of hospitality.”