Hard Rock Hotels is slated to debut to its Reverb by Hard Rock portfolio in Tampa, Florida in 2023.

The new business casual hotel concept is designed to be an “energetic cultural hub for connection, creation and inspiration among music fans, locals and travellers alike”. As such, Reverb by Hard Rock Tampa East will embody a modern, urban design package featuring integrated technology, smart rooms, shared spaces designed for connecting and programmes that highlights local music, food and entertainment.

The property is currently in the design process, with greater detail on specifics to be released at a later date. In addition to features unique to the Tampa location, the property will encompass offerings showcased throughout every Reverb hotel nationwide, from local city guides to public areas that inspire collaboration.

“We are incredibly excited about our partnership with Hakeem Investments, allowing Reverb to expand to a prime location adjacent to our world famous Seminole Hard Rock Hotel & Casino Tampa,” says Todd Hricko, Senior Vice President of Hotel Development at Hard Rock International. “Reverb Tampa East is a perfect new location for the brand, with several announcements in other major US cities set to be made within the year.”

Asif Hakeem, CEO of Hakeem Investments, comments: “Reverb Tampa East has been one of our most exciting projects yet and we are truly honoured to bring this new hotel concept to the area. We are looking forward to our ongoing partnership with Hard Rock, along with the official opening of the property.”